Seven Things to Know About DIA's New Welcome Sign

Wednesday, January 10, 2018

Westword has a great article about the developments at DIA, including Peña Station NEXT and LC Fulenwider's involvement.

Below is an excerpt with a link to the full article.

First came Blucifer, the larger-than-life blue horse greeting passersby on their way to and from Denver International Airport, a sculpture that Denverites love and loathe equally. Maybe it's the demonic, glistening red eyes; the wild, wind-whipped mane; or that ghastly shade of blue fit for Hades himself that keeps "Mustang" in the public eye.

Now Denverites have another installation to gawk at: an undulating light display along Peña Boulevard that spans a quarter-mile and will serve as the airport's welcome sign. (No distracted driving, please!)

DIA officials have been testing the display for months. After the finishing touches — gilded letters spelling out Denver International Airport — are completed next week, we can expect to live with the final results for decades to come. Here are seven things you should know about the welcome sign.

7. It's not really a sign.
Not technically, anyway. It's not a static sign greeting out-of-towners as they drive into Denver, like the state's "Welcome to Colorful Colorado." Instead, it's a long, winding series of 908 LED poles, each standing at sixteen feet, with three 768-square-foot LED screens squeezed in between. While the LED poles create a "ribbon of moving light" that will display a range of colorful patterns, the screens are the only part of this project that are, in fact, actual signs.

You can read the full article here.